The Berlin-based retailer Zalando is planning to reduce its global assortment, it confirmed to FashionUnited, following various media reports.
To increase the relevance of its assortment, the online retailer is currently reviewing its brand portfolio. In the past two years, the product selection on the Zalando Fashion Store increased rapidly: The figure grew from 700,000 offered items in the fourth quarter of 2020 to over 1.8 million by 2022.
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