C&A China is one of the most enduring and pioneering retailers in global apparel.
Waste2Wear is an award-winning pioneer in sustainability – helping reduce global waste by
turning plastic waste into all kinds of beautiful finished products. Together, they are proud
to announce a new sustainable range of mens and ladies autumn/winter fashion items
made from recycled plastic bottles by Waste2Wear. The soft, stretchy and comfortable
winter-wear includes sweatshirts, sweatpants, hoodies, jackets and coats that are ideal for
the colder weather. You can stay warm knowing you are doing your bit for the environment,
or as the slogan on one of their sweatshirts says: “We take care of it so you don’t have to
worry”. By choosing products from the Wear the Change collection, you make a statement
that you have taken a conscious decision to protect our planet. The end goal is that
sustainable fashion will be the new norm for everyone.
To prove the authenticity of their claim, the entire C&A China collection is backed by
Waste2Wear’s multi-award-winning blockchain* which is traceable and transparent at every
stage. This is achieved by a QR code on every item where one can learn more about the
positive impact of the Waste2Wear recycled materials. This includes unique photos,
contract numbers and dates involved in every step of the supply chain, plus a video showing
how it is made and an environmental impact report showing in real terms, that this
production process utilizes 86% less water, 75% less CO2 and 70% less energy than non-
recycled fabrics.
Mark Ainsworth , President of Brand & Sustainability at C&A China said: “C&A has a long & proud history of leading & innovating in sustainable practices. I believe this important
collaboration between C&A China & Waste2Wear can be the start of a new chapter for the
brand as we strive to lead the way to a green fashion future together.”
Monique Maissan, CEO & Founder of Waste2Wear said: “China has been my home for 25
years and I’ve made it my life’s work to produce beautiful, long lasting fashion from recycled
materials here. I delight in seeing an icon such as C&A China standing behind their belief in
delivering more sustainable options.”
About Waste2Wear:
Waste2Wear is a pioneer in sustainability – helping reduce global waste by turning plastic
waste into all kinds of beautiful finished products. Waste2Wear is challenging the textile
industry to be a force for good and is redefining what’s possible in the circular economy.
Companies and brands work with Waste2Wear to create high quality, innovative, and
sustainable textile products, all from recycled waste. Waste2Wear is a global company with
a presence in 4 continents.
2022 Golden Apples Award in the Innovative Recycling Model category for blockchain
2021 World Sustainability Award for the most sustainable supply chain due to the unique
Waste2Wear blockchain
