Beauty retailer Sephora, short-video platform TikTok and the Digitas agency just announced their collaboration, launching the Sephora x TikTok Incubator Program that connects industry-related creators with high-esteemed beauty brands from Sephora’s Accelerate program.
Young beauty brands get the opportunity to learn the how-tos of creator-based marketing through a series of training modules and collaborations with well-known influencers, such as Amy Chang, Rocio Lopez-Jimenez and Nyma Tang.
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