A new international jeans trade show is being launched in Genoa, Italy by Candiani, Diesel and Eco-Age in September to showcase the future of denim with a focus on sustainability.
GenovaJeans will take place from September 2-6 in Genoa and will bring to life the “evolution, and innovation of jeans” in an experiential showcase with a series of immersive experiences. One of the highlights will include the Artejeans exhibition, featuring 36 jeans canvas works donated to the city by globally renowned Italian contemporary artists to establish an International Jeans Museum.
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