British retailer Marks & Spencer has acquired the intellectual property, including the source code and algorithms developed by personalised fashion marketplace Thread to accelerate its personalisation capabilities.
In a statement, M&S said that the acquisition will allow it to integrate “cutting-edge proprietary tech” into the M&S website as it looks to accelerate personalisation and deliver a unique customer experience. The personalisation capabilities will stretch across all clothing products available on M&S.com, including the retailer’s third-party brand partners.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased
