Custom has a new look. Malone Souliers’ new digital made-to-order platform allows customers across the globe to create their own unique Malone Souliers designs to order. The service has launched alongside a new campaign, “Make Your Mark”, starring Lily McMenamy and styled by Julia Sarr-Jamois.
The service launches with Malone Souliers staple styles including Maureen, Maisie, and Marion. Online, customers can experiment with daring color palettes and material selections, where each shoe component can be personalized from the uppers, the signature straps, heel height, and initials to the shoe’s sole. Ultimately, the tool will offer over 6000 possibilities across the multiple styles. For the Maureen style alone, there are over 2000 potential combinations.
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