Kidswear brands are turning their attention to Generation Alpha,
the youngest consumer generation that are often defined by their
individualistic approach to life – something that was inherently
evident in trends for the AW23 season.

An important element Fashion Snoops noted was that inclusivity in
childrenswear, and for this particular group, has expanded beyond
gender to now cover all forms of accessible apparel, footwear and
accessories. This factor was mirrored throughout almost all of the
upcoming season’s trends, each created with the intention of adopting
this expansive take on inclusivity. Next to gender-inclusive
silhouettes, items must offer wearability to all, with similar price
points and mass market availability.