For brands that are starting to plan their new collection, we have brought an analysis
based on the WGN’s reports for the following season.
Although we are aware that some designers are trying to set the trends instead of
following them, it’s always good to have some guidelines for business purposes.
On the other hand, for the brands that belong to a more commercial retail world, this
post will be helpful to decide which garments to produce.
The Cardigan
This piece is now essential in your winter closet. It’s one of the macrotrends that is only
slowly evolving but not disappearing any time soon. Square arm-holes and texture
panels are some of the details to be considered. Deep V necks are staying and wrapped
silhouettes are now collarless. The quality of the knit will be a key factor to consider.
Cropped cardis are still a thing but don’t hesitate trying different fits. Details will be
the differentiation factor: contrasting trim, color-blocked panels, buttons, rolled edges,
are some of the details that we are seeing. Graciela Huam, for example, added an extra value to their FW 21/22 cardis with deadstock and linear applications embroidered.
The rolled neck sweater
A classic elevated style that continues to repeat itself season through season. Every
knitwear brand has its own version of this piece. Graciela Huam included her version in
the FW 2021 season: a boxy- oversize fit colorful rolled neck. For the next fall season,
we are going to see a splash of color in the contrast stitches and color seams, as well as
in contrast linking. In the trim section, evaluate using split seams as construction details.
Versions with buttons and no buttons are circulating. Mixing stitches to transition from
the body to the neck is also a good idea.
The knitted trouser
Comfort is now one of the main concerns for the consumer. In the recent catwalks, we
can see that this quality is mixed with a party style. It’s important to design these
trousers thinking about the hopeful return to social events while still maintaining the
acquired loved to stay at home, a versatile and fashionable piece. For the silhouettes,
keep on betting on wide and flared legs and elastic waistlines. For the Gen Z consumer,
prioritize making it fun by exploring retro prints, stripes, and geometric figures.
Psychedelic and wavy prints are also a point to take into consideration. For a more adult and minimalist audience, you can mix the neutral with textures such as rib or different
styles of cable stitches.
The sweater dress
Texture and tactility are still gaining importance, so ribs and different stitches are to be
contemplated because they add surface interest. Visually speaking: color-blocked, and
sparkled knits are increasing in popularity because they blend well in the #comfyparty
movement. Construction details that give a fashion-led as flare sleeves and front zips
are a must-try. Wider ribs are being used to create a relaxed and elegant fit.
Bodycon and wrapped dresses are given some volume with details, like flare hems, pin-
tucks at the waist, and draping around the neckline. Another innovation seen in this
macro trend is that accessories such as scarves, gloves, and knitted bags are now being
grouped with the dresses forming a matching set.
Summing up, a common topic mentioned in different trends is the increase of concern
for the materials used to fabric the garments. Consider using premium, sustainable
fibers. Another crucial thing to take into consideration is the evolution of the comfy-
stay-at-home look into the comfy-party style. Meaning that brands must not forget that
pieces still need to comfortable, but the versatility to be worn outside and for night
gatherings is now a requirement. Functionality remains to be important when designing
but purely visually pleasing details are increasing in popularity from decorative contrast
stitches or buttons to flare hems and draped bodies.
To conclude, readers must remember these are only some guidelines for the
macrotrends to consider when creating a retail collection. These directions can also
help the fashion buyers to get some perspective of what to look for. Nevertheless, the
challenge for brands and designers now is to push their creativity to the limit and
produce garments that stand out from the competition. Let’s see how brands portray
these trends in their new launches.
Read more about GRACIELA HUAM on the brandpage: fashionunited.com/companies/graciela-huam
