Fjällräven has been voted as the most sustainable fashion brand by Swedish consumers.
The voting is part of the Sustainable Brand Index 2023, which tracks 80,000 consumers across eight countries in Sweden, Norway, Denmark, Finland, the Netherlands, Estonia, Latvia and Lithuania. The Index measures and analyses nearly 1,600 brands across 36 industries on sustainability and has been carried out annually since 2011. The independent study examines how sustainable brands are perceived by consumers.
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