The hype and demand around sneaker drops and limited edition products is showing no signs of slowing down. Research from Ypulse, a New York-based authority on Gen Z and Millennials, shows 2 out of 5 in this age demographic have bought a limited edition product.
What began as a streetwear and sneaker activation tactic to generate hype, other industries are executing similar marketing and sales strategies, releasing special edition or limited items to garner customers’ attention.
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