When Adidas severed its contract and ties with Yeezy in October, the anti-semitic views expressed by Kanye West, now known as Ye, was not the first time the musician and entrepreneur’s behaviour caused offence.

An open letter written by several employees addressed to Adidas’ CEO and management titled, “The Truth About Yeezy: A Call to Action for Adidas Leadership,” claim West used uncomfortable language and behaviour created a culture of fear and intimidation, including “years of verbal abuse, vulgar tirades, and bullying attacks.”